Rediscovering Berlin Neukölln.
How do you create a brand for a district as diverse as its people? For Bezirksamt Neukölln we developed a new brand that makes the south of Neukölln visible, strengthens its identity and excites new audiences about places that previously received little attention.
The goal was to evolve the perception of the district and guide visitors specifically to the south of Neukölln. The heavily frequented areas around Reuterkiez, Schillerkiez and Weserstraße were to be relieved, while the diverse offers, places and stories of southern Neukölln became more visible.
The result is an independent brand identity with a logo, visual language and a flexible design system.
- Client
- Bezirksamt Neukölln, Berlin
- Services
- Brand and communication strategy
- Visual identity
- Corporate design
- Design systems
- Touchpoint strategy
- Communication material
- Campaign
A Neukölln Guide was developed that offers orientation to residents and visitors alike and makes the diversity of the district tangible. Complementary print products carry the new brand into public space and create consistent communication across various touchpoints.
Growth Impact
- Development of an independent brand to strengthen southern Neukölln
- Positive image building and a new perception of a diverse district
- Visitor routing to relieve heavily frequented neighbourhoods
- Reaching new audiences through modern, accessible communication
- Neukölln Guide as an orientation aid for residents and visitors
- Consistent brand presence across print and public touchpoints
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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