Shaping the future with the Marktgemeinde Latsch
Strengthening regional identity
How do you create a shared identity for five villages without losing their individuality? Based on a citizen survey, a new municipal brand was developed for the market town of Latsch in South Tyrol, uniting the five districts under a shared visual and strategic identity. The goal: strengthen the sense of community, increase regional visibility and create a future-proof brand for the whole municipality.
The focus was on developing a clear brand and communication strategy that creates a strong shared identity. A design system was built that works consistently across print, web, signage and other communication channels.
The new municipal brand not only strengthens citizens’ identification with their municipality, it also creates professional, consistent communication for the administration, clubs and local businesses — positioning the municipality as an attractive place to live and work in the long term.
- Client
- Marktgemeinde Latsch, South Tyrol
- Services
- Brand architecture
- Brand and communication strategy
- Corporate design
- Brand guidelines
- Touchpoint strategy
- Guerrilla and event marketing
- Communication material
To activate the brand consistently, a touchpoint strategy was developed that makes the new identity tangible across all relevant contact points of the municipality. Targeted guerrilla marketing campaigns made the new brand visible in public space and actively involved the local population.
Growth Impact
- Development of a unified municipal brand for the districts: the main town of Latsch, Goldrain, Morter, Tarsch and St. Martin im Kofel
- Strengthened regional identity and sense of community among the population
- Higher recognition and visibility of the municipality in the South Tyrol region
- Improved public communication for the administration, clubs and local stakeholders
- Clear visual orientation across all analogue and digital touchpoints
- Integration of the existing municipal coat of arms as an identity- defining brand element
- Brand activation through a touchpoint strategy and public-space campaigns
Mauro Dall Barba, Mayor of Latsch
“Together with FRENDZ.CLUB we created a brand that our whole municipality stands behind. Today our five villages present themselves with a shared identity that makes our values visible and sustainably strengthens our citizens’ identification.”
More projects
Mehr Schättle Versicherungsberatung
Rebranding for Schättle insurance consulting in Vienna with a focus on customer acquisition, employer attractiveness and a future-proof brand identity.
Mehr Bezirksamt Neukölln
An independent brand for the south of Neukölln: more visibility, positive image building and targeted visitor routing for a diverse district.
Mehr Txeya
Strategic brand relaunch for the business banking platform TXEYA: visual identity, design system, website and app design built around diversity and equality.
Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
Become part of our movement!
