Rethinking insurance with Schättle.
90% growth since the rebranding
In the course of a business takeover, the Schättle insurance consulting brand in Vienna was comprehensively repositioned and visually reworked. The goal was to modernise the existing identity, open up new target groups and strengthen local, personal on-site consulting as the central USP in the insurance market. Digital touchpoints guide prospects to the insurance check and then activate them to arrange personal consultations.
The rebranding focused on the strategic and visual development of the brand for existing and new customers. The existing logo was refined and a flexible brand identity was developed that the team can carry forward independently.
The new brand identity not only supports winning new customers — it also strengthens the employer brand for current and future employees.
- Client
- Schättle Versicherungsberatung, Vienna
- Services
- Brand positioning
- Design system
- Brand guidelines
- UI website
- AI artworks
- Communication material
As part of the rebranding, an art direction for an AI image style was developed.
Clear design guidelines and defined prompts created a consistent visual world that is easy and efficient to extend. The team can independently create high-quality visuals for social media, newsletters, campaigns and other touchpoints — ensuring a consistent brand presence and flexible, scalable content production.
Growth Impact
- Strategic and visual rebranding in the course of a successful business takeover
- Extended brand positioning to address new customer segments
- Strengthened customer acquisition in the regional insurance market (AT)
- Development of a more attractive employer brand supporting recruiting and retention
Stefan Schoder, Managing Director Schättle
“For me the collaboration was very solution-oriented and pleasant. I was especially impressed by the clear design language — it fits us perfectly and makes us stand out visibly.”
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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