HighOn: a food brand with recognition value.
A market-ready DTC brand in 6 months
The snack market is booming and competition is growing: how do you develop a new food brand that positions itself clearly in a contested market and builds recognition from day one? For HighOn we developed a holistic brand strategy for a new food brand in the dried fruit and nuts segment — from positioning, naming and tone of voice to packaging design and a scalable go-to-market and touchpoint strategy.
The goal was to create an independent brand that clearly differentiates itself from the competition and builds strong recognition from the start. At the centre was a clear brand identity that gives HighOn a distinct market position and makes the brand values tangible across all touchpoints.
Alongside the strategic brand development, a design system including packaging design was created that attracts attention at the point of sale and enables consistent brand communication.
- Client
- Rizzi Group GmbH, South Tyrol
- Services
- Brand positioning
- Brand and communication strategy
- Messaging (naming & tone of voice)
- Go-to-market
- Corporate design
- Package design
- Brand guidelines
- Touchpoint strategy
- Influencer marketing & cooperations
For the successful market entry, a go-to-market and touchpoint strategy was developed that considers all relevant contact points along the customer journey. It was complemented by influencer marketing and strategic cooperations to build reach, create trust and establish the brand authentically with the target group.
Growth Impact
- Development of a holistic brand strategy
- Naming, tone of voice and visual brand identity
- Packaging design with high recognition at the point of sale
- Go-to-market and touchpoint strategy for a successful brand launch
- Building reach through influencer marketing and strategic cooperations
- Consistent brand presence across all relevant touchpoints
- A scalable brand basis for future growth and product extensions
Katharina Gluderer, Marketing Manager Rizzi Group
“With FRENDZ.CLUB we not only built a strong brand but found a partner who still accompanies us strategically today. Together we keep developing HighOn — from brand strategy to bringing new ideas to life.”
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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