My Seven Steps: a brand that makes mental health accessible.
Psychological support should be available exactly when people need it. For My seven steps we developed a brand strategy that communicates mental health in a low-threshold way and equally addresses people of different origins, languages and identities.
The goal was to position the brand clearly in the growing mental health market and to make access to professional psychological support understandable, trustworthy and inclusive. My7steps stands for fast help — without long waits for a therapy place or a medical prescription.
- Client
- My seven steps
- Services
- Brand and communication strategy
- Market and trend analysis
- Messaging (tone of voice)
- Corporate design
- Brand guidelines
- Touchpoint strategy
Based on a trend analysis, a strategic positioning emerged with a clear brand tone of voice and a visual identity that creates trust and orientation. A flexible corporate design and a scalable design system for digital and analogue touchpoints were developed alongside. The brand becomes consistently tangible and can grow with the product and its diverse audiences.
The new brand identity helps My7steps communicate immediate psychological support clearly, address people of different cultural backgrounds and create a trustworthy user experience across all touchpoints.
Growth Impact
- Strategic positioning in the growing mental health market
- An inclusive brand identity for diverse audiences
- Brand and language strategy for clear, trustworthy communication
- Corporate design and design system for digital and analogue touchpoints
- A scalable brand basis for the product’s further growth
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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