Recare: AI solutions for healthcare
+XX hospitals since the relaunch
How do you build a brand that keeps pace with a fast-growing digital health company? For Recare we developed a scalable brand system that consistently unifies product communication and employer branding and gears both towards growth.
At the core was the challenge of creating a clear brand structure that reduces complexity, increases recognition and leaves room for expansion into new markets and target groups.
By developing a modular design system and a consistent brand architecture, Recare can now scale its communication and product world efficiently.
- Client
- Recare GmbH, CEO Maximilian Greschke, Berlin
- Services
- Brand architecture
- Design system
- Brand guidelines
- Corporate design
- Website
- Employer branding / EVP strategy
In parallel, the employer branding was strategically realigned to attract talent in a highly competitive tech and healthcare market. The new brand identity not only supports recruiting processes but also strengthens internal identification and employee retention.
Growth Impact
- Scalable brand system for faster go-to-market of new products and features
- Fewer inconsistencies in brand and product communication thanks to a modular design structure
- Stronger employer brand improving the candidate experience in tech recruiting
- Support for international scaling through consistent brand management across all touchpoints
Anselm Bellia, Head of Marketing Recare AI
“As Recare grew, our brand had to grow with it. FRENDZ.CLUB developed a scalable brand system that simplifies our communication and has sustainably strengthened our employer brand.”
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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