ZEROS: evolving tradition. Making technology visible.
How do you evolve the brand of an established technology company so that competence, innovation and employer attractiveness all become visible? For ZEROS, a company for materials testing and quality assurance founded in 1995, the brand was strategically and visually developed to make the company’s technological expertise and modern standards tangible.
At the core was the challenge of communicating the complex services around destructive and non-destructive testing methods clearly and attractively. The new brand system translates precision, technology and quality into a clear visual language and creates a contemporary appearance that lives up to ZEROS’ role as an innovative partner to industry.
- Client
- Zeros GmbH, Managing Director Bahar Hosseinzadeh, Berlin
- Services
- Corporate design
- Messaging (tone of voice)
- Employer branding / EVP strategy
- Design systems
- Brand guidelines
- Website
In parallel, the employer brand was developed to position ZEROS more strongly in the competition for skilled professionals. The goal was to make technical careers visible and attractive, address new audiences and communicate training opportunities and career paths in a more modern way.
The new brand identity combines technological competence with an open, future-oriented company culture. It creates stronger market awareness, supports recruiting and forms the basis for long-term growth.
Growth Impact
- Modernisation of an established brand with more than 25 years of company history
- Translation of complex technology into clear, modern brand communication
- Stronger positioning as an innovative partner for materials testing and quality assurance
- A more attractive employer brand supporting recruiting and retention
- Reaching new audiences and promoting diversity in a technical industry
- Modernised communication around training and career opportunities
- Consistent brand presence across all relevant touchpoints
Bahar Hosseinzadeh, Managing Director Zeros
“Our new brand identity now shows the innovative strength and precision that ZEROS stands for — and at the same time strengthens our employees’ identification with the company.”
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Our impact
We develop brands with added value for society. Since 2020 we have been supporting social projects with FRENDZ for Charity, putting our club mindset into practice.
We believe brands with attitude create impact.
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